About Us

Wendy Harrell, Co-Founder

Wendy is a product designer, researcher, and UX strategist for web and mobile experiences. With her user-centered approach, creativity, curiosity and collaborative spirit she guides business teams and customers through the discovery process to find meaningful, engaging solutions for their unique needs.

Wendy worked at The Nature Conservancy for more than 10 years where she partnered with conservation science teams to build streamlined content management systems, climate calculators, data repositories, learning portals, and project portfolios.

Prior to that, she spent six years with Keurig/Dr. Pepper conducting customer research and creating user-friendly designs for product detail pages, subscription services, gift card purchase and redemption processes; and checkout workflows.

In her free time, Wendy enjoys exploring Rhode Island’s coastal trails with her dogs, mentoring new UX designers and researchers, working in her garden, and painting. Her mixed media artwork has been shown in Vermont and Rhode Island.

Kyle Burford, Co-Founder

Kyle is a front-end developer specializing in web development, data-driven applications, and custom online solutions. His expertise spans industries like conservation, sustainable development, and community support, with a focus on delivering innovative, user-centric solutions. His collaborative work style, empathy, and active listening builds strong relationships with both cross-functional teams and stakeholders leading to a deep understanding of user needs.

Kyle was a front-end developer and content engineer with the Nature Conservancy (TNC) for nearly 17 years and focused on providing functional and technical support to projects advancing TNC’s conservation initiatives. Prior, he led a small team of developers at Public Broadcasting Service (PBS) that built the PBS TeacherLine application, a site designed to help educators improve their skills and broaden their expertise. Before that, he was a principal and head of technology for a new media startup, Polar Bear Media Inc.

Kyle currently lives outside of Portland, Oregon and enjoys running, creating electronic music and exploring the wilds of the Pacific Northwest.