Multi Modal Landing Pages

The Coral Reef and Fisheries team in Indonesia was desperate for a data repository that allowed their teams easy access to science data on Coral health and Fish biomass. This data was imperative for working with local governments and tracking the effect of overfishing and tourism. 

We designed a tool that allowed a user to access data from either the data library or from Power BI, and view data by project, geography, or metric or any number of variants.  

My process

I led several remote workshops with their local science staff, project team leads and their metric coordinator. We documented key points in Miro. 

Our first priority was to understand our audiences, and define outcomes, tasks and priorities per role. To align on visual design, I led a lightning round exercise where each team member brought examples of sites they were inspired by.

I researched our storage and UI options, conducted a gap analysis and thoroughly vetted several solution options including: 

• building it in-house, 
• using an open source tool such as Harvard Dataverse, or 
• a high-end, subscription-based data sharing platform.

Backed by this knowledge, I created a proof of concept to align our key stakeholders and IT leadership on our vision and goals, and documented detailed requirements. 

Why it worked

It was clear to leadership that we left no stone unturned. The Indonesia team was delighted by the proof of concept and felt heard when they saw that our design could facilitate all of their must have requirements. Our design had clear calls to action and directional cues; and showcased the amazing work done in Indonesia.

A Design for Multiple Audiences

The Science Nature and People Partnership exists to support global conservation work but for small, dedicated teams with a singular focus. Sponsored by The Nature Conservancy, the Wildlife Conservation Fund and independent donors, SNAPP’s goal was to highlight the important work that’s been done and find ways to encourage new cohorts and future funding. 

We designed a landing page that allowed conservation and science cohorts to share knowledge and quickly find work relevant to their own goals.  

My process

I led a series of usability studies among donors, fundraisers and working groups and a 3-day, in-person Rapid Iterative Prototyping session with our front-end developer, and the advisory team to fast track design and requirements. 

Our first priority was to understand the specific needs of donors and conservation science teams that benefited from the work products that came out of these cohorts. This shared knowledge is the foundation of SNAPP but the website in its current configuration made it difficult for teams to find this important data. 

Why it worked

The team really enjoyed the rapid iterative design process. It was a great way for us to come to a final design solution. The landing pages were designed in the “Z” format for improved readability and included stunning photography, a strong, specific CTA, and easy access to linked tools and documentation. Donors and work teams could quickly find the status of the project; the tools, applications and reports that came out of each cohort; the progress made; and how to reach team members. The clear CTA encouraged applications and engagement among prospective teams.